Titleist Pro V1 Golf Ball
While employed at Titleist, Ed Hebert (Principal of The Blue Ocean) co-invented and led the product development team in the creation of the Titleist Pro V1 golf ball. This product revolutionized the game of golf, becoming the most successful golf product launch in the history of the game. Since its debut in 2000, the Pro V1 has earned countless wins on the professional stage, and become the best selling product in the industry. Twenty-five years later, the Titleist Pro V1 still continues to dominate the golf ball category.
US Patent 5,885,172 was the first of many patents issued to protect this invention and the strategic product path of the Pro V1.
Client: Titleist
Category:
Innovation,
Intellectual Property
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