Sailorstyle
While managing the e-commerce for R&W Rope, a distributor of marine ropes and outdoor performance products, The Blue Ocean proposed a means to convert short remnants of otherwise useless rope and cordage into marketable products.
From there, The Blue Ocean designed and executed the Sailorstyle product line, including collateral, photography, and marketing. Selling elegant rope bracelets and marine-grade dog leashes, the lifestyle brand reflected the flavor of its "Coastal Massachusetts, Cape and Islands" roots.
Client: The Blue Ocean
Category:
Marketing & Creative,
Innovation
