WGBH / Living Lab Radio
WGBH / Living Lab Radio
Branding and Identity

WGBH/ WCAI hired The Blue Ocean to design new identity and logo for the Living Lab Radio program. This logo was inspired by the intersection of math and nature, and was generated using inspiration from golden sections, Fibonacci sequence, and phyllotaxis. These geometries serve as foundation elements of the natural world, and complement the educational, "science storytelling" mission of Living Lab Radio.